Hyundai Auto Canada Corp. is pleased to announce the launch of Hyundai Hockey Helpers, a new initiative designed to reinvest in communities across the country and improve the lives of deserving children by helping at least 1,000 under-resourced Canadian youth play hockey.
In partnership with KidSport Canada, a not-for-profit organization that provides financial assistance to kids ages 18 and under, the program provides grants for registration fees and equipment costs in order to lower the financial barriers that prevent youth from participating in organized sports.
Hyundai is teaming up with program ambassadors the Subban family, led by Karl Subban, father of Montreal Canadiens star, P.K. Subban, and recent first-round Boston Bruins draft pick, Malcolm Subban.
Both P.K. and Malcolm Subban struggled to play organized hockey growing up due to the high cost of registration and equipment fees. Karl worked multiple jobs and spent his nights taking his sons to practice their hockey skills at a public arena in downtown Toronto.
100% of every additional dollar donated by the public toward the program goes directly to KidSport to help one more kid get in the game.
To learn more about this program visit HyundaiHockey.ca.
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